Why we're building Meelu in the open

Quick answer

Meelu is a web app where an AI marketing agent works on your website with you. It crawls and audits your site every day, tracks how your pages change over time, keeps your Search Console and Analytics history, researches and clusters keywords, drafts web pages and answers analytical questions about your data. It suggests and you decide: nothing on your site changes, and nothing is published or sent, without your approval.

There is nothing to install. You sign in, connect your site, and the crawler, the Google sync and the agent run on Meelu's servers. Meelu itself is closed source. meelu-analytics-mcp, the analytics engine we released first, stays a separate open source tool.

Update, November 2026: early plans for outreach campaigns and social listening did not ship. We dropped them to keep Meelu focused on your own site and your own data.

Who it's for

Meelu is for teams that want marketing capacity without adding headcount or an agency retainer for it. Most of that work is legible and repeatable: crawl the site, find the issues, check what changed, write the briefs, see whether a change moved traffic. That's exactly the kind of work an agent is good at, if you give it the right tools and the right data. It leaves you and your team the part that actually needs you: the judgment calls.

Why a tool shipped first

The analysis behind Meelu's Analytics desk started as a standalone tool: a set of deterministic statistics an AI assistant can call instead of guessing at numbers. It was useful on its own, so instead of building for months in silence, we released it as meelu-analytics-mcp. It works with any MCP-capable assistant on your own CSV files.

Meelu runs the same kind of analysis on your site's own data, joined with what changed on each page, so you can see whether an edit helped.

What to expect here

This blog is where we write about what we learn along the way: technical SEO from the perspective of someone building a crawler, what deterministic analysis looks like next to an LLM, and how to build an agent that suggests while you decide. If any of that sounds useful, sign up and the posts land here as we go.